May 20, 2012

Social Media As A Business Tool

Marketing your business through Social Media Marketing is a compelling tool because of the dual benefits of
- Huge, global traffic potential
- Mostly FREE to use

There are 7 basic rules to follow to get good results:
1. Listen
2. Respond
3. Contribute interesting insight
4. Monitor what your customers like
5. Provide more of what they like
6. Be yourself
7. Leave a legacy

So, what tools are available for you to use?

Facebook Facebook allows you to do two things for your business - 1. Create a business page to generate a community, 2. Create an ad to place on their pages that are visible to people using Facebook (similar to Google Adwords).

LinkedIn LinkedIn is a professional networking site for your business. You create a professional profile for your business that can be viewed by other business owners and professional people searching for products and services.

YouTube YouTube is a fantastic way of sharing your educational videos with the broader public, again, helping to create a community and position you as the expert.

Twitter Twitter is a way to post short insightful messages on the internet to position you as the expert and to link to pages i.e. your blog or website, where people can get more knowledge.

And the list goes on...